Hi everyone - welcome to Tuesday Tips. Today I'm going to talk a little bit about Legal aspects for our "How To Start A Reselling Business" series.

Before we start: if you're new to our blog series, you might want to read the earlier posts on Branding and Planning first. You might also want to read the two intro posts: Should I Start A Reselling Business? Part 1 and Part 2.

OK, so I'd like to remind everyone again that I'm not a lawyer / accountant, I didn't take any business or econ classes and nothing we write here should be construed as "professional advice". In other words, we DISCLAIM everything. =)

Now. This section is one that I've been simultaneously dreading and looking forward to. I think a lot of folks who are looking to resell might be interested in this information, yet it's sort of tough to present it in a way that's useful to everyone. Warning: What follows is going to be rather long-winded...

When we first started looking into starting our own online business - this was pre-Etsy, long before it was common to do start one (circa 2001) - we found that there weren't too many concrete facts to be found that applied to the legal aspects of an ONLINE business. Tons of websites, e-books and "self help" guides for starting TRADITIONAL businesses, but not as much for online businesses. As such, we sort of muddled along using "advice" from forums and from our tax accountant(s). We learned quite a bit, but still have a lot to learn about it.

Here's one problem: The legal aspects of starting a business exist on AT LEAST three different levels: Federal, State and County/City. Those different levels do NOT really talk to each other - there's no real communication between the groups about businesses. In addition, within the State or City level different regulations, taxes, and laws apply to different states and cities. It's AGGRAVATING, but that's how it is. All it really comes down to is that all three of these levels want a piece of your business. They want a piece of the pie for doing essentially nothing. That's all it comes down to in the end - Need and Greed. Apologies if this sounds rough or cynical, but this is simply the truth.

I don't want to drag down this post by talking about how all three of these different levels have COMPLETELY dropped the ball as far as ensuring that online businesses have concrete, hard facts available to them. They've handled it TERRIBLY up to this point - that's all I have to say.

It's also interesting that whenever I've sort of thrown out a question to online friends (on twitter or whatever) about the tax and legal implications of ReSelling, I've often been met with stony silence or indifference. Strange. The only conclusion I could draw from this is that either people don't like to talk about the legal/tax parts of their businesses, or they are running an illegal ReSelling business, i.e. they aren't paying any taxes.

Whoops - again, my goal here isn't to point fingers. I'm not going to get into morals or whatever here. You can do what you want to, whenever you want to...

But before I can give out any concrete info, we need to start off with our assumptions. We'll assume:

1. You want to legally start an online business, and to the best of your ability you want to set up the necessary legal parts and pay whatever fees or taxes are due.

2. You are starting a sole proprietorship - that is, there is no legal distinction between yourself and your business.

I'm going to assume you're starting up a simple sole proprietorship. I think most folks looking to resell would be considering this business option first because it's the easiest. Remember - you can always change to a partnership, LLC, or Corporation later on.

So, here are some of the legal and business entities that you are going to want to consider setting up, in the APPROXIMATE order that I'd consider setting them up. I'm going to go through all of these in detail. Again, the problem is the disparity in laws between different states, counties and cities:

0. EIN (Employer Identification Number)
1. Paypal Account
2. DBA / Fictitious Business Name
3. State Resale Permit
4. Bank Account
5. Business Credit Card
6. Home/Business Occupancy Permit
7. City Business License

I know it seems like a huge pain when you're first starting out. You're going to be thinking - but what about this guy/gal I know online who just sells stuff using a personal Ebay account and doesn't have to go through all this trouble? That's fine, more power to 'em. But the more successful you are at reselling and the higher amount of income you take in, the more chance there is that the IRS and other entities are going to take notice. And you DO want to be successful - right?

OK - I'll just go through the items one by one...

0. Employer Identification Number

The nice thing about a sole proprietorship is that for the most part, you as an individual are legally considered the same as your business. As such, as far as the Federal legal aspect of your business, you pretty much DON'T need to apply for an EIN. When asked for this information, you just use your Social Security Number. Now, I know there are exceptions - and in cases where you don't WANT to use your SSN, you'll need to get an EIN. We've done this previously, and it's not a big deal usually. I put this as Number 0, because I don't think you'll need to get one in general.

1. Paypal Account

It's pretty safe to say that if you're accepting payments online as a reseller, sooner or later you're going to have to get a PayPal account. I'm going to refrain (greatly refrain!) from commenting on whether or not Paypal is a good thing or not. If you sell on Ebay, it's pretty much required. If you sell on Etsy, I would say that 9 out of 10 purchases would be through Paypal. Your own site? You can do whatever you want to, but we also have 95% of purchases on our own site through Paypal.

So Paypal it is - it's very easy to set up a separate business account. I would avoid using your personal Paypal account as much as possible. You'll probably also want to link it eventually to your business bank account, but the good thing is that you don't have to do that right away. One thing I do recommend is keeping the overall Paypal balance as low as possible AND keeping the overall balance in the bank account connected to your Paypal account as low as possible at all times. We've all heard the stories - it's just better to be safe when possible.

I would setup your Paypal account as early as possible, just because it doesn't require much in the way of legal business stuff.

2. DBA / Fictitious Business Name

This one is usually either on the "County" or "City" level. A DBA is a "Doing Business As" designation, and you'll need this in order to sell your products under a different name than your own. If you are reselling things under your own name, I guess it wouldn't be necessary. If you are reselling things under a name, like we do under "A La Modern", it's required that you register that name at the county or city level. It's probably also required in order to get a business bank account so that you can accept checks, money orders, etc. under your fictitious name.

Again, there are different regulations for a DBA depending on the county, city and sometimes state. Some may not require one - you should check with your particular area if it's required. However, in MOST cases - part of the requirement for getting a DBA is Proof Of Publication in a local newspaper for 4-5 weeks.

This also costs money - what the paper basically does is take out a local advertisement in a section specifically reserved for DBAs for several weeks. If you have a local paper handy, flip to the back and you'll probably see a section of businesses that are putting their DBA advertisement out there. At the completion of your advertisement running for the required time, you'll receive a piece of paper that documents it for your records.

There are companies that exist that do nothing but set up DBAs. They'll actually submit the paperwork to the required county/city and then go and submit it to your local paper as well. You can search or ask around to find out which ones will do it.

Because it requires some time for the ads to run, I would try and apply for your DBA very early on. I would budget 5-8 weeks total time from start to finish.

3. State Resale Permit

Live in Oregon? Congratulations, you can skip this section. (Actually, I don't know how that works - do you still need some sort of permit to sell?). Several other states also don't have sales tax. For California, and the majority of other states, you are going to have to keep track of and remit sales taxes on your sales to customers in your particular state. Once again, different freakin' regulations apply for different states. This is annoying, because I can't tell you exactly what to do - but if your state has sales tax, chances are you're going to have to apply for a Resale Permit.

In California, this is handled by the Board of Equalization. It's a fairly simple process to fill out the form, and then submit it. You'll get back a piece of paper like the one shown above, and you're all set to start collecting sales tax. I would also try and apply for the Seller's Permit as early as possible, because it can take a little while to get processed and for you to receive the form back. Some states are also migrating most of this process online - check with your particular state.

The Sales Tax Seller's Permit may be necessary in order to sell at an antique mall, at a craft faire or at a swap meet. For internet sales, you're going to want to collect sales tax on sales made to customers within your own state. For out of state sales, the customer is usually responsible for remitting the sales tax (yeah, right). I'll probably go into this in more depth in a later post. In general, you'll remit all the sales tax collected at the end of the year back to the state, using the specified tax form. Beware - in many cases states will NOT remind you to remit the sales tax even though you're required to do so! Again, this is just another example of government dropping the ball - why wouldn't you remind someone to pay you?

One of the benefits of having a Sales Permit is that when you buy inventory or supplies relating to your business (such as packing supplies), you can usually provide your resale permit number so that you don't get charged state sales tax! You should doublecheck with your particular state for rules regarding this, but it's often a valid use of the permit. If you ask businesses about their policy regarding sales permits, they'll usually know what you're talking about.

4. Bank Account

This isn't necessary, but it may be a good idea to set up a business checking account for your reselling business. It lets you accept checks, money orders and other forms of payment under your "doing business as" name. It can serve as the connecting bank account for your Paypal, Ebay, Etsy and other accounts.

If you're doing business under your own name as a sole proprietor, a separate bank account may not be required. However, we were advised by our tax accountant to try and keep personal and business matters separate AS MUCH AS POSSIBLE. It sort of makes sense too - it will allow you to track your expenses and income more accurately if you have everything running through a business account.

In order to set up a business bank account, you'll probably need some form of paperwork - such as DBA paperwork or a business license. In our case, we were able to set up our business bank acount by providing only our completed DBA information. I'm not 100% sure, but I don't believe that simply providing a business card to a bank is sufficient to set up a bank account. I also don't know how this works with online-only banks, since mine is a brick and mortar. Again, check with your particular bank for details.

5. Business Credit Card

Many banks will offer a "package" where you'll get a small business checking account and a credit card. For your purposes as a sole proprietor reseller, this might be a good thing to have around. For one, it allows you again to separate your business purchases from your personal ones. Unless you happen to be able to pay for everything in cash, you'll be using credit once in awhile. Having a separate credit card can be handy. Just keep a close eye on how much you spend using it!

6. Home Occupancy Permit

I'm actually a little bit unsure if this is required for businesses in all cities. For many of the cities here in southern California, some sort of Occupancy Permit IS required in order to get a business license. What is it? Why, it's just another way for your city to get their grubby hands on your money, of course!

Truthfully, you're going to have to check with your particular city to see what's required. Sometimes, they'll require a fire marshall to inspect your house - you'll even have to buy and put an approved fire extinguisher on the wall. I kid you not - this is the requirement in the city where my parents live. For me, it was just a simple form I had to fill out and submit. In general, unless it's disallowed in your city (sometimes there's weird zoning laws), it should be fairly easy to get the required permit - as long as you pay the piper.

7. Business License

A Business License is required in order to do business within your city limits. Does it matter that you're reselling your items online? Nope, you still have to get one. Usually, whatever city you reside in is the city you'll need to get your license in. Remember that you'll also need to get the pre-requisite home or business occupancy permits as well FIRST. I'd apply for those as soon as possible, so that you'll have them when it comes time to get the business license.

When we started our first online business (selling jewelry), we actually didn't bother to get a business license - because we didn't realize it was necessary! We simply didn't know we had to - again, because the idiotic city, state and federal levels didn't make this information readily available for online businesses. Nothing actually happened - until we decided to do a local craft show. We DID have a sales permit, and when it was recorded and submitted by the venue in charge of the show, we got a letter from our city telling us we needed to have a Business License.

So, the different levels ARE aware of each other - albeit in a limited, roundabout sense. In any case, I would just plan to get a business license if you decide to resell. There are some situations where you might need to provide one (i.e. getting a bank account, loan, acceptance into shows). And hey, you can hang it on your wall...

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OK, I want to sum up this entire post with three statements:

• The Federal, State and City levels all want a cut of your biz.
• They want to do as little work as possible to get it.
• It's difficult to get specific info that applies to YOUR business.

I decided to go the route in being as legal as possible with the business. You may decide it's not necessary. Just know that if you decide to go legal, you will often need to bug your city, state, tax accountant and business friends in order to get the correct information that applies to your reselling situation. I could tell you exactly what we did in order to set our business up, but it likely wouldn't be what you need to know. When in doubt, I would seriously think about consulting an accountant who specializes in small businesses or who has experience dealing with online businesses.

OK, I hope this post has been helpful to those starting up their ReSelling business. I was looking at what we had planned earlier, and it sort of makes sense that the next section would be "Recordkeeping/Taxes". This is slightly different than what we'd planned earlier. In any case, I hope to get that post up before the month is out.

If you found this information helpful I would really appreciate it if you could leave a small comment. It helps me decide how much effort to direct toward this series - when there's no response or comments, then I tend to re-direct my efforts toward listing more items as opposed to blogging...

Thanks for reading!

Previous posts in our Tuesday Tips ReSeller Series:
[2/14/2011] How To Start A Reselling Business: Branding
[2/1/2011] How To Start A Reselling Business: Planning
[1/25/2011] Should I Start A Reselling Business? Part 2
[1/18/2011] Should I Start A Reselling Business? Part 1

Responses:
  1. DogsMom Says:

    I just want to say how much I appreciate these posts. I refer back to them frequently. I am STILL in the planning stages for getting online sales going (yes, I need to just jump already) and all the information from a real person actually doing, not just lecturing about how to do it, is invaluable.
    Thank you

  2. A La Modern Says:

    @dogsmom – thanks, appreciate the comment!

  3. Vintage Scapes Says:

    Hey I also wanted to thank you for such a great post! (i tried to post earlier but it didn’t go through) I had started looking into the process of starting a legitimate business and the information was all over the place! I’m curious to read about your next TT because after all of the fees( gov/ web/ paypal/ bank..), gas/mileage, taxes etc. etc. what do you end up with? It seems crazy that it would be profitable but people are doing it so I guess it can be…
    You have me at the edge of my seat!

  4. A La Modern Says:

    @vintagescapes – hmm.. maybe the site was down earlier. I was trying to figure out why there weren’t any comments coming in! Anyhow thanks for commenting – it does seem like a lot of fees to set it up as a business. I think it stops a lot of people, but more than the fees it’s the trouble you go through and the lack of info out there that stops them. I was going to do a rundown on the amount each item costs, but it’s tremendously different for each city,state and county.

    Oh and yes the gas/mileage is crazy, especially now (and the car I drive is a guzzler unfortunately)! However, you can claim it as a business expense deduction.

  5. Pollen Says:

    I just found your site a couple weeks ago, simply because I’m such an avid thrifter it got to the point where I decided to stop passing up these beautiful items and snatch them up for reselling. I haven’t started yet, still in the planning and acquisition stages, and researching how to do it, which led me here, so thank you for the effort you and others are putting forth to share your experience, it’s very appreciated. Last fall I opened a jewelry store on Etsy – very slow sales due to the glut of other stores, and it’s been a real education on how much work just photographing, photo editing, listing, and shipping is. But I have a head for it, and want to generate a lil side business (I work full time) doing stuff that I love. I love vintage and design, and treasure hunting.

    Question – when I started the jewelry site on Etsy I upgraded my personal Paypal account to a business account. I’m considering opening a vintage store on Etsy, plus a store on Ebay. How do I link numerous stores to the one Paypal business account? I recall the site telling me I could only have one store going into a Paypal account, and I’m working my way toward having three stores.

    I live in Los Angeles. Thank you for your posts, I am enjoying them very much.

  6. A La Modern Says:

    @Pollen – I’m not sure I understand what you are asking about Paypal. Which site is the one that “told” you that you could have only one store going into a Paypal acct? If they’re all the same business, you should be able to do it and it shouldn’t be a problem. We have 2 stores – our main shop, and our Etsy shop “going into” our A La Modern business Paypal account. And we’ll probably be using Ebay as well soon. I think it’s just the email address that matters, unless it’s something else you’re talking about.

  7. Carolyn Says:

    This is great information—thank you for posting this! I’m in the process of setting up an Etsy shop and this couldn’t have come at a better time. One small question—I live outside the city limits in the county (in California). Do you know if I still have to have a business license from the city? Or would it be county? I always hesitate to ask the “powers that be” in fear of raising a red flag.
    Thanks again. I love reading your blog.

  8. Pollen Says:

    Hi, I think you answered my question about Paypal only allowing one email address to be linked with an account. I will look further into it, because I do seem to recall there also being an issue with just one bank account linking to a Paypal account. Since my stores will have different types of product, I’d been thinking each would get it’s own business name & email address, so it seems I need to further consider that – have just one business name set up, regardless of how many selling venues I set up online. Thank you – keep posting your experience. I look forward to it.

  9. A La Modern Says:

    @Carolyn – That’s a good question, but unfortunately I’ve no idea. Possibly what you could do is go in and ask at city hall or the county seat offices, but just say you’re interested in starting up a business and would like more information. No one can force you to start a business, and I don’t see why you’d have to give any information out to get that particular information. Also, check the website for the town/county where you live to see if they have business info. Or, you could ask a tax advisor if you don’t already have one.

    @pollen – Yes, think it would be simplest with just the one name. Also, from personal experience – it sometimes makes it more difficult to concentrate if you have 5 different stores with different types of items. I know people will set up many different shops on Etsy, but it always seemed counterproductive to spread yourself out like that.

  10. Sandra Says:

    omg, thank you for this post! I’ve been looking forward o this post in your series. Ok, I am in Southern California. Thanks for clarifying the business license AND resellers permit.

    Now, sales tax question – how do you work in your sales tax? Do you charge a flat price and deduct the tax from the total, or do you charge tax on top of the sale price? The reason I ask is I am starting to do shows and calculating tax, especially when it’s in a different city is such a pain. I’d rather just charge a flat price, not calculate it on the spot, and deduct the sales tax from my profit. Can I do this?

  11. Jane @ The Borrowed Abode Says:

    Definitely helpful! I’m in the process of becoming an LLC, but I’m not a re-seller, I’m selling handmade and am prepping for my first large arts festival booth.

  12. Jolene Says:

    I wish I would have had all of this great information when I started my business! My sister and I opened an antique booth two years ago and the paper work can be a bit much. My best advice is just do a little each week toward your goal and before you know it you’ll be running your own business. Between the booth and our website it’s hard to find time for my day job…..lol….but I’m loving this whole adventure!

  13. A La Modern Says:

    @sandra – I’m going to wait until the next post to talk about tax. Though, ahead of time, it’s a good question and one I wish was more clear.

    @jane – I know a few folks who are becoming an LLC, that’s definitely an option. Good luck with the festival booth!

    @jolene – We’re still considering the antique booth angle, but it just seems too pricey around our neighborhood right now.

  14. Sandra at Debutante Clothing Says:

    I just wanted to follow up with this amazing conversation and offer a link I found via the SBA.gov website. It’s about online businesses – good info. link

  15. Mathew Ward Says:

    Excellent article! Thanks for posting.